Marketing Consultant

One of  Maryland's leading largest gas and electric utility. • Experience managing initiatives and programs across traditional and digital marketing channels • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics. • Develop email campaigns, manage email database, and help increase customer experience • Proficient using Eloqua or other, similar marketing automation technology • Highly analytical and able to derive meaning from data through A/B testing and email optimization. • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Manage email reports and establish email strategies • Manage and build email lists and campaigns, including design templates • Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc. • Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment - Energy Efficiency (residential & commercial) programs group - This role is someone that is concentrated on their email marketing presence (with the new tool they bought) - Will be responsible for website updates too (making ONLY content updates) - Primarily email marketing with Oracle Eloqua platform - Working with one of many agencies to create emails, develop email campaigns using data analytics, working with website updates as needed - Will work with multiple departments across BGE - Currently using SharePoint for content management system - Looking for someone with 5 years exp or equivalent - Need to be able to work in fast paced environment (across multiple groups) - Excellent communication & organizational skills - Need someone that is a Do'er, needs to be able take initiative - Would be nice to have the Oracle Eloqua experience (or experience with an email automation tool) preferred - Web content editing experience preferred - Experience on the creative marketing side of things preferred - html experience would be nice All your information will be kept confidential according to EEO guidelines. IF THIS IS THE JOB OPPORTUNITY FOR YOU GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences. If in case you know someone who might be interested for this, feel free to pass it along. I look forward to hearing from you!