Growth Marketing Specialist | Betty CA

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the Role: - We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team. - In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns. - You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review. - The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time. Key Responsibilities: - Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue. - Turn product features, promotions and launches into clear, well-structured marketing campaigns. - Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact. - Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams. - Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time. - Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations. - Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner. - Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data. - Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped. - Keep stakeholders informed about progress, dependencies, risks, decisions and results. - Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes. Requirements: - 2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role. - Strong understanding of digital marketing and how different channels and teams contribute to customer acquisition and engagement. - Ability to turn product features, promotions and business objectives into clear marketing campaigns. - Strong organizational and project execution skills, with the ability to manage several initiatives and stakeholders simultaneously. - Experience creating briefs, defining deliverables and coordinating work across multiple teams. - Commercial mindset and the ability to connect marketing activity with measurable business outcomes. - Good analytical skills and confidence working with campaign data and performance metrics. - Strong written and verbal communication skills. - High level of ownership, attention to detail and reliability. - Ability to work independently, identify what needs to be done and move initiatives forward without constant direction. - Ability to adapt quickly and perform well in a fast-paced environment. - Fluency in written and spoken English. Nice to Have: - Experience working in gaming, iGaming, fintech, e-commerce, mobile entertainment or another fast-moving digital business. - Experience supporting customer acquisition, CRM, referral, affiliate, SEO or product-led marketing initiatives. - Familiarity with Jira, Asana, Monday.com or similar project-management tools. - Experience working with User Acquisition, Product, Design, CRM, Brand, Content and Compliance teams. - Experience building simple business cases or evaluating the commercial potential of marketing initiatives. - Familiarity with A/B testing, conversion optimization or campaign performance analysis. - Experience coordinating integrated campaigns across several marketing channels. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space