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Performance Marketing Manager (m/w/d)
Berlin · Hybrid · FullTime · Engineering
€50K – €70K
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About the role
B2B SalesLead GenerationSEMGerman
ABOUT THE ROLE
Join a B2B performance marketing agency as a Performance Marketing Manager, running paid campaigns for multiple client accounts. You will help clients generate qualified leads through measurable, data-informed campaign management, working closely with growth consultants and marketing technology specialists.
WHAT YOU'LL DO
- Own and develop advertising accounts, making independent decisions about campaign strategy and performance.
- Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
- Plan new account structures and quickly understand clients' businesses and target audiences.
- Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts.
- Monitor KPIs such as cost per lead, return on ad spend, and pipeline, and act on performance trends.
- Use additional channels such as Meta Ads or Microsoft Ads where appropriate.
WHAT WE'RE LOOKING FOR
- At least one year of hands-on performance marketing experience.
- Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns.
- Experience owning advertising accounts with at least five figures in monthly spend.
- A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline.
- Strong ownership, initiative, and confidence with tracking, conversion setup, and reporting.
- Fluent English and native-level German. Agency experience, Meta Ads, Microsoft Ads, or use of AI tools in campaign work are helpful.
- Seeking permanent full-time employment and able to work in Berlin three days per week, including the first month fully on-site.
COMPENSATION & BENEFITS
Annual base salary: €50,000 to €70,000. Visa sponsorship is not available.
LOCATION
Hybrid in Berlin, Germany, with three office days per week. The first month is fully on-site.