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Palette Media

Content Operations & Production Assistant

New York City · On-site · Contract · Talent Management

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About the role

CommunicationExcelProject ManagementLeadership
ABOUT US This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms. We're looking for a highly organized, proactive, and social-media-savvy Content Operations & Production Assistant to support their growing team. This is a hands-on role that combines social media management, content production, administrative support, and project coordination. The ideal candidate is someone who thrives in a fast-paced creative environment, enjoys wearing multiple hats, and takes pride in keeping things running smoothly. RESPONSIBILITIES 1. SOCIAL MEDIA PUBLISHING & SCHEDULING - Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube. - Ensure content is posted accurately and on time across all platforms. - Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details. - Maintain and update content calendars across four brands. - Coordinate with editors and team members to ensure content is ready for publication. - Monitor published posts and troubleshoot any publishing issues. - Ensure sponsored content is published according to campaign requirements and deadlines. 2. COMMUNITY MANAGEMENT & ENGAGEMENT - Manage daily community engagement across four social media brands. - Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement. - Respond to comments on content in each brand's established voice. - Identify trending conversations and opportunities for meaningful engagement. - Monitor audience feedback and flag notable comments, questions, or concerns. - Help strengthen relationships with online communities through consistent, thoughtful engagement. 3. CONTENT PRODUCTION & FILMING - Assist with on-the-street filming and interviews throughout New York City. - Support interviewers and production teams with equipment setup, audio checks, and filming logistics. - Help identify and approach potential interview subjects when needed. - Coordinate filming schedules, locations, and production needs. - Assist with organizing, labeling, and uploading raw footage after shoots. - Help troubleshoot basic production issues to ensure filming runs smoothly. - Provide general hands-on support during shoots and special productions. 4. REPORTING, ANALYTICS & ADMINISTRATIVE SUPPORT - Collect, organize, and maintain social media performance data across all accounts. - Track key metrics including views, engagement, follower growth, and content performance. - Prepare regular performance reports and summaries for internal use, brand partners, and sponsors. - Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations. - Maintain accurate spreadsheets, trackers, and reporting documents. - Assist with general administrative tasks and special projects as needed. 5. COMMUNICATION & PROJECT COORDINATION - Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners. - Serve as a point of contact to ensure projects and deliverables move forward efficiently. - Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks. - Assist with scheduling shoots, meetings, and other production-related activities. - Track project progress and proactively flag delays or issues. - Help ensure all parties have the information, assets, and resources needed to complete their work. - Support day-to-day coordination across multiple brands and business initiatives. QUALIFICATIONS Required - Strong familiarity with Instagram, TikTok, Facebook, and short-form video content. - Excellent organizational skills and strong attention to detail. - Strong written and verbal communication skills. - Ability to manage multiple projects, deadlines, and responsibilities simultaneously. - Proactive, dependable, and comfortable working independently. - Comfortable working on the streets of NYC and interacting with people. - Proficiency with Google Workspace, including Google Sheets, Docs, and Drive. - Willingness to learn new tools, systems, and workflows. - Ability to work full-time in person in New York City. Preferred - Previous experience in social media management, content production, or a related role. - Experience managing or publishing content across multiple social media accounts. - Familiarity with social media analytics and reporting. - Basic knowledge of video production equipment and filming techniques. - Experience coordinating projects or working with creative teams. - Familiarity with content scheduling and project management tools. WHAT WE'RE LOOKING FOR We're looking for someone who is: - Proactive: Anticipates needs, takes initiative, and doesn't wait to be told what to do. - Organized: Keeps track of multiple moving pieces and ensures nothing falls through the cracks. - Detail-Oriented: Understands that small details matter, especially when managing content across multiple accounts. - Resourceful: Can solve problems independently and figure things out when challenges arise. - Adaptable: Comfortable switching between creative, administrative, and operational responsibilities. - Collaborative: Communicates clearly and works well with different personalities and teams. - Social-Media-Savvy: Genuinely understands internet culture, social platforms, and what makes content engaging. WHAT SUCCESS LOOKS LIKE - Content is consistently published accurately and on schedule across all accounts. - Social media communities receive consistent, thoughtful engagement. - Filming days are organized, efficient, and well-supported. - Performance statistics and reports are accurate, organized, and readily available. - Communication between team members and external partners runs smoothly. - Projects stay on track, deadlines are met, and outstanding tasks are proactively followed up on. - Leadership can spend less time managing day-to-day logistics and more time focusing on creative direction and growing the business. WHY JOIN US? - Work directly with a fast-growing digital media company reaching millions of people worldwide. - Gain hands-on experience across content production, social media operations, and brand partnerships. - Be part of a small, creative, entrepreneurial team. - Work on content that reaches and connects with people around the world. - Opportunity to take on more responsibility and grow with the company.