Associate Director of Sales

Access Your Potential. Join us to create and deliver experiences that inspire people, spark connection, and bring imagination to life—while having a lot of fun doing it. ASSOCIATE DIRECTOR OF SALES - DENVER We’re seeking a hospitality-focused, relationship-driven Associate Director of Sales based in Denver to help drive revenue growth across our Mountains Territory. This leadership role is ideal for an experienced sales professional who enjoys building meaningful client and hotel partnerships, developing high-performing teams, and driving business growth. The Associate Director of Sales will manage their own book of business while working closely with the Director of Sales to support team development, execute sales strategies, and achieve territory revenue goals. ABOUT THE JOB The Associate Director of Sales (ADOS) is responsible for driving revenue growth through personal sales production, strategic relationship management, and hands-on leadership of the Sales team. Working in partnership with the Director of Sales (DOS), the ADOS helps implement territory sales strategies, strengthen pipeline performance, and coach team members to achieve individual and collective revenue goals. This role maintains a personal revenue target while directly managing designated Sales team members, supporting their professional development, and ensuring consistent execution of Access sales standards. WHAT YOU'LL BE DOING Client Relationship Management - Build and maintain strong relationships with clients, hotel partners, and industry professionals to drive repeat business and long-term growth. - Manage key accounts and strategic partnerships while coaching team members on effective relationship management. - Understand client needs and guide the development of customized solutions that deliver exceptional experiences. - Support the team in navigating complex client conversations and resolving escalations. Sales & Market Strategy - Partner with the Director of Sales to execute territory sales strategies and achieve revenue goals. - Support lead qualification, pipeline development, and sales initiatives to maximize conversion and business opportunities. - Guide proposal development and pricing strategies to ensure competitive, profitable, and client-focused solutions. - Collaborate with Events, Creative, and cross-territory teams to deliver consistent service and support business growth. - Represent Access at industry events, networking opportunities, and client activations to strengthen market presence. Product & Destination Expertise - Maintain strong knowledge of the destination market, including hotels, venues, experiences, and local vendor partnerships. - Build and strengthen relationships with destination partners to enhance Access's offerings and competitive positioning. - Coach Sales team members on effectively communicating destination capabilities and developing compelling client solutions. - Stay informed on market trends, emerging experiences, and opportunities to differentiate Access. New Business Development - Own and achieve a personal revenue production target through prospecting, relationship development, and closing new business. - Identify and pursue new business opportunities while supporting the team's prospecting and account growth efforts. - Coach team members on sales strategies, pipeline management, and closing techniques to improve win rates. - Support the planning and execution of familiarization trips (FAMs), hotel partner events, and other business development initiatives. - Monitor pipeline activity and identify opportunities to improve lead quality, conversion, and revenue performance. Contracts, Negotiation & Risk Management - Lead negotiations for personal accounts and support team members with complex or strategic opportunities. - Ensure proposals, pricing, and contractual terms align with company standards and profitability goals. - Partner with Events, Creative, and National Sales teams to ensure successful program transitions and execution. Reporting & Forecasting - Maintain accurate Salesforce records, pipeline activity, and revenue forecasts for personal accounts. - Monitor team performance, pipeline health, and progress toward individual and territory revenue goals. - Use Salesforce reporting and dashboards to identify trends, address performance gaps, and inform coaching. - Partner with the Director of Sales to support accurate territory forecasting and sales performance reporting. Team Leadership & Development - Directly manage designated Sales team members, providing coaching, feedback, and performance support. - Conduct regular check-ins, performance evaluations, and development conversations to strengthen individual and team results. - Support recruitment, interviewing, onboarding, and training of new Sales team members. - Foster a collaborative, accountable, and high-performing team environment. - Partner with the Director of Sales to identify development opportunities and implement best practices across the team. Access Values - Consistently embody and reinforce Access Values: Imagine First, Demand Integrity, Embody Excellence, Always Collaborate, Service Obsession. ABOUT YOU You're a relationship-driven sales professional who enjoys balancing personal business development with team leadership. You thrive in the hospitality and events industry, understand the importance of exceptional client experiences, and know how to turn relationships into long-term business opportunities. You're equally comfortable closing a deal, coaching a team member, collaborating across departments, and representing Access in the local hospitality community. Must-Haves: - 3+ years of sales experience in destination management, events, hospitality, or a related industry. - Experience coaching, mentoring, or managing Sales team members. - Proven ability to generate new business, manage client relationships, and achieve revenue targets. - Strong knowledge of the market and its hospitality landscape. - Experience with Salesforce or a comparable CRM platform. - Strong communication, negotiation, and relationship-building skills. - Ability to balance individual sales production with team leadership responsibilities. Nice-to-Haves: - Established relationships with local hotels, venues, and hospitality partners. - Experience managing a sales team and supporting individual performance development. - Experience with corporate meetings, incentive travel, or destination management programs. - Familiarity with territory sales planning, forecasting, and pipeline analytics. WHY ACCESS?   CULTURE & EXTRAS - Certified as a Great Place to Work – 3 years in a row! - 55+ years in the industry! - Women-owned and women-led - Fun, creative, and supportive culture - Focus on recognition and employee value – including annual and quarterly awards - Paid day off to serve your local community - Annual all-company retreat to connect, learn, and have fun together - Annual qualifier-based incentive trip for top performers (certain departments eligible) - Regional team outings - Monthly companywide meetings to connect, learn, and celebrate wins   COMPENSATION - Highly competitive total compensation, including strong base salary and quarterly bonuses - Very strong performance-based quarterly commission plans - 401k with company match (eligible after 1 year – up to 4% of salary matched, vested immediately - Monthly cell phone stipend   WORK LIFE BALANCE - Work from home opportunities and flexibility (including full home office setup) - Flexible schedule opportunities - Generous PTO - Sick days - 9 full holidays - 5 half days off prior to holidays to unplug early - 2 floating holidays off to be used on holidays of your choice - ½ day Fridays in July & August (based on achievement of goals)   HEALTH, WELLNESS, AND FAMILY - Extensive menu of health plans to choose from - Paid parental leave - Pet insurance program - Employee Assistance Plan (EAP)   PROFESSIONAL DEVELOPMENT - Mentorship program - “Masterclasses” in industry/department-specific topics - State-of-the-art technology platforms and tools – including training - Annual and monthly meeting content that focuses on professional development   Ready to ACCESS your next big opportunity? Apply today! Access is committed to building a diverse and inclusive team. We are a proud Equal Opportunity Employer and prohibit discrimination based on race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the application or interview process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].