Product Engagement Specialist

As Product Engagement Specialist in Amstelveen, you turn product insights into communications, onboarding and engagement initiatives that help users discover, adopt and gain value from a digital platform. You combine data, creativity and technology to deliver scalable experiences for audiences across the global KPMG network. Your challenges - Translate product developments and adoption priorities into clear, targeted communications and engagement campaigns. - Create scalable onboarding, guidance and learning content that helps users get started and discover new capabilities. - Deliver webinars, demonstrations, masterclasses and community activities for current and potential users. - Monitor engagement, feedback and product-usage signals and turn recurring patterns into actionable recommendations for the wider product team. - Improve engagement processes through reusable content, automation, GenAI and close alignment with the Agile product-development cycle. s Product Engagement Specialist, you own the hands-on delivery of engagement and adoption initiatives across the user lifecycle. Your purpose is to help users understand the product, start successfully, discover relevant capabilities and continue to realise value. By combining user feedback, engagement data and product knowledge, you provide actionable insights and recommendations that enable the wider team to strengthen growth and adoption. You plan and create communications for product updates, releases and new capabilities, adapting complex information into clear messaging for different audiences and channels. You maintain communication calendars, reusable formats, distribution lists and supporting materials, while coordinating reviews with product, brand and stakeholder teams. You develop and maintain onboarding, tutorials, user guidance and educational resources. You also coordinate product demonstrations, webinars, showcases, masterclasses and community activities across the global KPMG network. Success stories and practical use cases help you make the product value tangible and encourage activation, continued use and discovery. Measurement is an important part of the role. You track campaign performance, participation, content engagement, survey findings and relevant product-usage signals. You identify recurring themes and translate them into concrete recommendations for product discussions, roadmap priorities and future engagement activities. This ensures that adoption is measured rather than assumed and that the user perspective is consistently reflected in team decisions. You work as part of a multidisciplinary Agile product team with the Product Owner, Product Growth Lead, Product & Digital Experience Advisor, UX Researcher, Product Designer and development colleagues. By participating in relevant planning, refinement and sprint reviews, you align communications, onboarding and enablement with the roadmap and release cycle. You operate independently within the team’s agreed direction and use GenAI, automation and digital tools thoughtfully to make content and engagement activities more scalable. Experience with Microsoft 365, Teams, SharePoint, Microsoft Forms, Excel, reporting or dashboard tools, content and video-creation tools, Azure DevOps, Synthesia or comparable platforms is beneficial. You do not need to be an expert in every tool. What matters most is your ability to learn quickly and apply technology effectively. What success looks like - Users receive timely, relevant and understandable product communications. - Onboarding and educational resources remain current, useful and scalable. - Engagement and adoption are measured through relevant data and feedback. - Actionable user insights and recommendations influence product priorities and team decisions. - Reusable content, automation and GenAI reduce repetitive work and improve delivery consistency. - You have bachelor (required) or master degree (preferred), in communications, product marketing, customer education, digital products, customer success, change and adoption, or a related field. - You bring approximately 2+ years of relevant experience in product communications, digital engagement, customer education, adoption, community management, digital marketing or a comparable field. - You communicate confidently in English, as the role creates user-facing content and works with stakeholders across the global KPMG network. - You can translate product functionality and technical information into accessible content and coordinate communications, campaigns, webinars or learning activities independently. - You are comfortable using data, surveys and engagement metrics to identify patterns, develop recommendations and collaborate with product, design, research, technology and stakeholder teams. - Gross salary between €3,000 and €4,565 per month depending on your work experience, variable performance based reward, a fixed expense allowance and a  fixed working from home allowance per working day. - Pension accrual without a compulsory personal contribution. - 30 vacation days (on a full-time basis) and the option to buy more days or sell your vacation days. - At KPMG we work hybrid, so you can work from home, from the client or at the office. - A completely furnished home office. - Reimbursement of your travel expenses with a NS business card or travel allowance - A laptop and iPhones. - Choice to pick from different courses which contribute to your own personal and professional development. - Diversity networks in the areas of pride, gender, ability, cultural diversity, and generations that regularly organize various activities to celebrate differences! - Focus on well-being! There is a gym at the Amstelveen office or you can get a discount for a gym near your house and you get access to different health and/or vitality programs. - ‘Together’ is one of our core values. So you can count on different social activities, like team events, drinks with colleagues and events with all your KPMG colleagues