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SBT Global, Inc.

Retail Channel Marketing Coordinator (Korean Bilingual)

Irvine, CA, US · On-site · Full-time

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About the role

ExcelProject ManagementBrand Strategy
Onsite Full Time Salary: $50,000 ~ 60,000 (DOE) Korean Bilingual Required We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results. Key Responsibilities: 1. Retail Channel Execution - Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, - specialty beauty, grocery) - Coordinate in-store promotions, endcaps, and secondary placements - Assist in promotional calendars and ensure timely execution - Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)2. Trade Marketing & Promotion Support - Assist in tracking and managing TPDs, markdown programs, and co-op initiatives - Support retailer line reviews with marketing decks and performance insights - Coordinate promotional forecasting with Sales and Operations teams - Assist in monitoring trade spend ROI and effectiveness3. Campaign & Content Coordination - Assist in aligning digital campaigns with retail launch timelines - Coordinate with creative teams for channel-specific assets - Assist in assuring brand consistency across all retail touchpoints - Support influencer or paid media activations tied to retail events4. Reporting & Analytics - Track sell-through lift during promotional periods - Prepare weekly/monthly channel performance reports - Analyze campaign performance and provide optimization recommendations - Support executive-level reporting for key accounts5. Cross-Functional Collaboration - Work closely with Sales, Operations, and Finance to ensure smooth execution - Coordinate with brand partners for product updates and marketing alignment - Assist in inventory planning alignment for major campaigns   Required Experience: - Korean/English Bilingual  - Bachelor’s degree in Marketing, Business, or related field - 1-3 years experience in channel marketing, trade marketing, or retail marketing - Experience in Beauty, Skincare, or CPG preferred - Strong Excel and reporting skills - Experience with retail promotional programs - Highly organized with strong project management ability - Strong communication and collaboration skillsPreferred Experience: - Experience working with national retail chains - Knowledge of sell-in vs. sell-through dynamics - Experience with retail media platforms - Familiarity with trade spend management All your information will be kept confidential according to EEO guidelines.