E-commerce & Growth Marketing Manager

E-commerce & Growth Marketing Manager Skincare / Beauty – DTC Growth Location: La Palma, CA Work Arrangement: On-site, Monday–Friday (open to Hybrid/Remote) Employment Type: Full-Time Base Salary: $100,000–$130,000/year, depending on experience Language: English required; Korean bilingual preferred, but not required   We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new science-driven skincare brand. We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience. Position Overview We are seeking a highly analytical and hands-on E-commerce & Growth Marketing Manager to own and grow the end-to-end digital customer journey for our new skincare brand. This is not a traditional brand marketing or social-media-only position. This role will own the full DTC growth ecosystem: Paid Media → Website → Conversion → Purchase → Retention → Repeat Purchase → LTV 1. Paid Media & Customer Acquisition - Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels - Develop and execute customer acquisition strategies - Monitor and improve CAC, ROAS, conversion rate, and LTV - Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing - Identify underperforming campaigns and continuously test new growth opportunities - Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content2. Shopify, E-commerce & Conversion Optimization - Manage and optimize the DTC Shopify customer journey - Analyze customer behavior across:Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase - Identify customer drop-off points and opportunities to improve conversion - Optimize landing pages, product pages, navigation, offers, and checkout flow - Develop and manage A/B testing and CRO initiatives - Work with developers and internal teams to implement website improvements3. Growth Analytics & Customer Data - Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin - Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior - Analyze acquisition channels, campaigns, products, creators, and customer cohorts - Identify which channels and customer segments generate the highest long-term value - Develop dashboards and management reports that translate data into actionable business recommendations4. CRM, Retention & Customer Lifetime Value - Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM - Develop and optimize: - Abandoned Cart - Post-Purchase - Replenishment - Cross-Sell / Upsell - Win-Back campaigns - Develop customer segmentation and personalized marketing journeys - Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV - Manage Klaviyo or similar CRM/lifecycle marketing platforms5. Influencer, Creator & Affiliate Marketing - Recruit and manage influencers, creators, and affiliate partners - Track performance beyond engagement and initial sales - Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate - Identify high-performing partnerships and allocate resources accordingly - Integrate creator and affiliate performance into overall attribution and analytics6. AI & Marketing Automation - Identify and implement AI and automation tools to improve marketing efficiency - Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing - Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV - Automate repetitive marketing and analytical processes where appropriate   - 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC - Strong Shopify / DTC e-commerce experience - Hands-on experience managing Meta Ads and Google Ads - Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV - Experience with GA4 and digital marketing analytics - Experience with CRM and lifecycle marketing, preferably Klaviyo - Experience with CRO and A/B testing - Understanding of attribution, tracking, pixels, and UTMs - Strong analytical skills with the ability to translate data into actionable business decisions - Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partnersPreferred Qualifications - Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered - Hands-on experience growing a skincare or beauty brand through DTC/e-commerce - Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics - Experience with Triple Whale or similar attribution platforms - Experience with TikTok Ads and TikTok Shop - Affiliate and influencer/creator marketing experience - Customer segmentation and personalization experience - Familiarity with AI-powered marketing and automation tools - Experience with high-growth or early-stage consumer brands - Bilingual Korean/English preferred, but not required All your information will be kept confidential according to EEO guidelines.