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SBT Global, Inc.

Retail Channel Marketing Specialist (Korean Bilingual)

Irvine, CA, US · On-site · Contract

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About the role

ExcelProject ManagementBrand Strategy
Onsite Full Time Salary: $60,000 ~ 70,000 (DOE) Korean Bilingual Required     We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results. Key Responsibilities: 1. Retail Channel Execution - Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels. - Coordinate in-store promotions, endcaps, and secondary placements - Manage promotional calendars and ensure timely execution - Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.) - Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals. - Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth.2. Trade Marketing & Promotion Support - Track and manage TPDs, markdown programs, and co-op initiatives - Support retailer line reviews with marketing decks and performance insights - Coordinate promotional forecasting with Sales and Operations teams - Monitor trade spend ROI and effectiveness3. Campaign & Content Coordination - Align digital campaigns with retail launch timelines - Coordinate with creative teams for channel-specific assets - Ensure brand consistency across all retail touchpoints - Support influencer or paid media activations tied to retail events 4. Reporting & Analytics - Track sell-through lift during promotional periods - Prepare weekly/monthly channel performance reports - Analyze campaign performance and provide optimization recommendations - Support executive-level reporting for key accounts 5. Cross-Functional Collaboration - Work closely with Sales, Operations, and Finance to ensure smooth execution - Coordinate with brand partners for product updates and marketing alignment - Assist in inventory planning alignment for major campaigns Required Experience: - Korean/English Bilingual - Bachelor’s degree in Marketing, Business, or related field - 2–4 years experience in channel marketing, trade marketing, or retail marketing - Experience managing retail partners such as Ulta Beauty, Target, Sephora, - Costco, or other national retailers are preferred. - Experience in Beauty, Skincare, or CPG preferred - Strong Excel and reporting skills - Experience with retail promotional programs - Highly organized with strong project management ability - Strong communication and collaboration skillsPreferred Experience: - Experience managing retail partners such as Ulta Beauty, Target, Sephora, - Costco, or other national retailers are preferred - Knowledge of sell-in vs. sell-through dynamics - Experience with retail media platforms - Familiarity with trade spend management  All your information will be kept confidential according to EEO guidelines.