Director of Demand Generation

About NexHealth Our healthcare system remains frustratingly analog. When you live in a world of one-tap car rides, instant meal delivery, and unlimited streaming, why do you still have to call to schedule a doctor’s appointment and fill out a clipboard in the waiting room? NexHealth’s mission is to accelerate innovation in healthcare by connecting patients, providers, and developers. We’re building the infrastructure layer for modern healthcare, connecting thousands of fragmented, on-premise, and closed EHR systems into a single, modern platform that powers software, APIs, payments, and patient experiences across the ecosystem. - Founded: 2017 - Headquarters: San Francisco, CA - Funding: $177M Series C - Employees: 200+ - Trusted by tens of thousands of providers and hundreds of health-tech developers — forging the infrastructure layer that modern healthcare needs About the Role This role exists to own NexHealth's pipeline number and build the demand system behind it. Today our demand engine is built primarily for the SMB motion, and the enterprise motion, forecasting, and reporting layers that connect all three audiences are still taking shape. You'll accelerate what's already working, build what doesn't exist yet, and turn demand generation, marketing operations, and events into one accountable system the business can plan around. What You'll Do - Own the pipeline number. Build and deliver the multi-channel demand plan against MQL and pipeline targets, backed by a bottoms-up forecast by channel that holds up month to month. - Run three motions without collapsing them into one. Set distinct channel strategies for high-volume SMB, enterprise groups and DSOs, and developers and digital health companies building on the API. - Manage the channel portfolio. Assess current spend and reallocate for efficiency, test into new channels, offers, and strategies, and stop investing in what doesn't earn its place. - Launch NexHealth's first ABM program. Partner with Sales to build target account lists from fit, intent, and engagement data, and run multi-threaded plays across enterprise buying committees spanning operations, IT, and finance. - Make events a pipeline channel. Run the events program against pipeline goals, with a clear thesis and target outcome for every event. - Own marketing operations and data integrity. Lead the marketing stack and campaign operations, and partner with Revenue Operations on end-to-end lead flow so leadership trusts the numbers. - Defend the plan with Finance. Build and present channel-level models, explain the assumptions behind them, and adjust as evidence comes in. - Build and lead the team. Coach and develop a Demand Generation Manager and an Events Lead, assess what roles and skills the team needs next, and make the case to hire against it. - Direct agency partners. Run agencies as an execution arm against the briefs and performance standards you set. - Align across GTM and the executive team. Partner with Sales, Revenue Operations, Finance, and company leadership to surface risks early and drive decisions that stick. What You'll Bring - Strong experience leading B2B SaaS demand generation or growth marketing, including pipeline outcomes you personally owned and can walk through in detail. - Experience owning demand generation and marketing operations together, or running demand generation in close partnership with operations. - A background in a high-volume SMB motion, plus the judgment to build distinct playbooks for segments that convert very differently. - A track record of building or substantially scaling an ABM program, including defining target accounts with Sales and engaging multiple stakeholders across a buying committee. - The ability to build a bottoms-up, channel-level forecast and defend its assumptions clearly to Finance and executive leadership. - Hands-on fluency with marketing automation (HubSpot or equivalent) and CRM, with data integrity treated as a first-class responsibility rather than a delegated one. - Proven experience managing people: setting strategy, keeping a team engaged, hiring well, and holding the bar on performance. - Root-cause thinking: when a metric moves, you diagnose volume, conversion, and velocity before changing course, and you build programs designed to scale. - Comfort building the plan rather than receiving one, and a bias toward moving quickly and making sound decisions when the answer isn't already written down. Bonus Points For - Experience with consumer or product-led growth motions. - Hands-on experience with intent data platforms and multi-touch attribution. - AI-driven marketing workflows running in production, not just in pilot. - Experience marketing to developers or selling API products. Compensation Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of commissions. Variable compensation type is determined by your role and level. Other benefits may include stock options, an unlimited paid time off policy, and up to 100% coverage on medical, vision and dental insurance. NexHealth Compensation Range $240,000—$275,000 USD Benefits - Full Medical, Dental, and Vision (up to 100% covered) - 401K and commuter benefits - Flexible PTO - High-impact work that directly improves the healthcare experience for millions Our Values - Solve the customer’s problems, not yours When making decisions, think from the perspective of the customer. It’s easy to make decisions that make our lives simpler, but not the customers. - Do the things others are not willing to do As a Nexer, always go after the hardest problems. Pursue things at the highest quality. Move at the fastest pace. - Take ownership Act like a founder. Own your roles, destinies, mistakes, behavior, and our mission. The buck stops with each of us - no blaming or excuses. - Say what’s on your mind, with positive intent Be direct, proactive, transparent, and frequent in your communication. - Default trust As a Nexer, you do not have to earn trust, trust is given to you by default. If we by default trust each other, our speed of communication, feedback, information sharing, and overall improvements will be a lot faster. - Think in first principles We first identify the problem and then break it down to its fundamentals before diving into solutions. We constantly ask “why” to validate our assumptions. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodation for individuals with disabilities to participate in the application or interview process. Contact [email protected] to request assistance.