Creative Director - Casino Marketing

What are we building? Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us? What’s the position? Hard Rock Digital is looking for a Creative Director to serve as the creative authority and brand steward across all casino marketing. This is a senior leadership role for a proven creative executive with a mastery of integrated, multi-channel campaign development. You’ll not only lead our internal casino creatives, but collaborate with agencies and other partners to deliver big-ideas across TVC, OOH, paid media, CRM, and social. All as one cohesive vision. All at scale. This person owns the vision, sets the standard for quality, and holds the organization accountable for output that's bold, effective, compliant, and unmistakably Hard Rock Bet Casino. You'll operate as both strategic leader and hands-on creative,shaping how the brand shows up in-market, directing high-impact campaigns from concept to cross-channel execution, and building the team and workflows needed to deliver at scale. You'll partner closely with Marketing, Product, and Legal/Compliance, plus outside partners, to produce work that builds brand affinity, drives engagement, and moves the business, all within a highly regulated industry. What you’ll do - Set the creative vision for all casino marketing initiatives, ensuring consistency, differentiation, and excellence across channels - Own creative output that flexes across TVC, OOH, paid media, CRM, social, video, and in-product experiences without losing strategic or creative cohesion - Provide direction to external agency partners, hand-in-hand with our Brand and Marketing teams - Lead creative development for promotions that span performance marketing, social, video, broadcast, CRM, and in-product experiences, bringing deep channel-specific expertise to each execution - Translate business, marketing, and product goals into clear creative strategies, guiding teams from insight to execution - Build, lead, and develop a high-performing creative organization, including designers, copywriters, creative leads, and ACDs - Serve as the primary creative partner to senior marketing leaders, product teams, and key stakeholders, driving alignment and decision-making at the highest levels - Oversee creative development end to end, from concept through production and launch, ensuring quality, efficiency, and compliance across every channel - Establish and enforce creative standards, workflows, and best practices that enable scale without sacrificing craft - Own creative performance, using data, testing, and insights to continuously optimize impact and effectiveness across the full media mix - Stay ahead of cultural and gaming trends, ensuring the brand remains relevant, modern, and player-first Your domain of influence A general overview of how your time and leadership will be applied (may shift based on business needs): - Team Leadership & Talent Development – 30% - Cross-Functional Influence & Stakeholder Partnership – 30% - Creative & Brand Strategy Leadership – 30% - Hands-On Direction & Execution Oversight– 10%