Brand Manager (Hospitality)

Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability. Key Responsibilities include: 1. Marketing Research- - Conduct marketing research - Analyse data to crystalise targeted marketing insight - Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues2. Planning- - Developing data-driven strategic marketing plans- short term, medium and long term - Liaise with vendors to plan and implement marketing campaigns - Brainstorm new and innovative growth strategies3. Budgeting and Resource Management- - Develop annual budget in line with organisation’s financial procedures - Efficient utilization of resources to achieve organisation’s objectives - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)4. People Management- - Effectively cooperating with and managing vendors - Managing across departments and influencing to achieve brand objectives5. Marketing Results- - Deliver set business growth - Ensure conversion of marketing activities to observable business results - Contribute to improvement in service/quality levels Skills and Personal Attributes - Analytical thinking; comfortable working with numbers, metrics and spreadsheets - A fixer at heart - Strategic thinking and goal orientation - A good measure of fluid intelligence to thrive in novel situations - Creative and innovative, able to generate many good-actionable ideas - Results-oriented - Elite communication and interpersonal skills - Up-to-date with latest trends and marketing best practices - Knowledge of digital marketingEducation and Experience - A good degree in business, engineering or related field - 5-year experience in service marketing with demonstrable hospitality industry knowledge - 3-year management experience is desirable