Alternative Channels Sales Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Alternative Channels Sales Manager based in the United States. We are seeking an entrepreneurial, results-driven sales professional to expand brand presence and accelerate growth across value, drug, alternative, and specialty retail channels. This role focuses on building strong distributor relationships, developing strategic retail partnerships, and driving distribution, sales velocity, and brand visibility across a diverse portfolio of accounts. You will manage established customer relationships while identifying new business opportunities across discount retail, health and wellness stores, sporting goods, travel, entertainment, foodservice, and other specialty markets. Working closely with brokers, distributor teams, trade marketing, and sales leadership, you will develop channel-specific strategies that translate into measurable commercial results. The ideal candidate combines strategic account management with hands-on sales execution and a strong understanding of consumer packaged goods (CPG). This is an opportunity to make a meaningful impact in a fast-paced, entrepreneurial environment with significant potential for business growth.