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amundi

Senior Marketing & Communications Manager (specified purpose contract)

Dublin, Dublin · On-site · Specified Purpose · Amundi Technology

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About the role

Product MarketingGo-to-MarketCRMEmail MarketingAgileB2B SalesLead GenerationMarketing AutomationPartnershipsCommunication
Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning. Key Responsibilities: 1.    Product Marketing & Go-to-Market - Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales. - Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners). - Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams. - Conduct market and competitor analysis and translate insights into actionable recommendations. 2.    Content & Multi‑Channel Communications - Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos. - Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging. 3.    Demand Generation & Email Marketing - Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams. - Integrate campaigns with new CRM system. 4.    Events, Sponsorships & Partnerships - Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement. - Ensure consistent brand execution across all events. 5.    Internal Communications & Cross‑Functional Collaboration - Manage internal communications for product updates, launches and company initiatives. Desired Skills & Qualifications: - Master’s degree (or equivalent) in Business, Marketing, Communications or similar. - 5+ years’ experience in marketing/product marketing/communications; experience in B2B software, fintech or asset management is strongly preferred. - Proven experience running product marketing campaigns, events and demand-generation programs. - Strong storytelling and content creation skills; excellent written and verbal communication. - Solid stakeholder and vendor management skills; comfortable engaging with senior executives, Sales and Product teams. - Experience with marketing automation, CRM and analytics tools. - Agile, responsive, and able to prioritise in a fast‑moving environment. - Languages: Fluent English required.