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The Trade Desk

Senior Central Operations & Strategy Director

Chicago; New York · On-site · Sales Operations

$166K – $305K

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About the role

Go-to-MarketSalesforceLeadershipTableauPower BIAccessibilityProgram ManagementOKRsFP&ACommunication
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you. The NAMER Central Revenue and Operations Strategy team is seeking a Senior Central Strategy and Operations Director to lead operational excellence and serve as a strategic partner to GTM Sales and Client Services leadership. This role sits within the Global Revenue Operations (GRO) organization, where Central Revenue Operations and Strategy plays a critical role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross-functional collaboration. In this role, you’ll act as a thought partner to senior sales leaders– driving the rhythm of the business, building scalable infrastructure, and supporting execution against growth targets. A core focus of this role will be to uncover trends, surface actionable insights, and translate data into strategy to deepen understanding of what’s happening within the book of business. You will lead key operational initiatives, shape go-to-market plans, and partner across functions to bring clarity and consistency to how we evaluate performance, identify growth opportunities, and respond to risks across NAMER. This role requires a strong analytical mindset, comfort with ambiguity, and the ability to operate autonomously while driving impact at scale. What you will do Strategy and Operating Model - Design and run the GTM operating system by establishing the weekly, monthly, quarterly, and annual rhythms that connect initiatives to clear decisions and actions that generate revenue. - Institutionalize a single source of truth by aligning definitions and executive views across Salesforce, Anaplan, BI systems, and The Trade Desk platform in partnership with BI, BSA, and FP&A. Ensure leaders spend time deciding, not reconciling. - Lead mechanism design by translating company goals into GTM OKRs and building mechanisms such as weekly revenue call packs, narrative briefs, and decision logs that improve signal, shorten cycle time, and increase controllability of outcomes. GTM Readiness, Enablement and Launch Excellence - Ensure cross functional readiness at launch across Sales, Client Services, Product, Marketing, Finance, Legal, RevOps and other internal teams. Define readiness criteria, test field preparedness, and certify launch go decisions. - Accelerate speed to monetization by coupling launches to pipeline and revenue attachment plans and short feedback cycles at 30, 60, and 90 days. Remove friction in approvals, tooling, and data. - Drive value-based execution by operationalizing deal frameworks, pricing guardrails, and standardized commercial plays so the field leads with value and measurable customer outcomes. Executive Communication and Change Leadership - Lead narrative first communications by developing briefs for executive forums, delivering crisp, outcome-oriented readouts, and maintaining decision logs and action trackers. - Drive change management by landing new mechanisms such as processes, dashboards, and playbooks and ensuring sustained adoption across regions and segments. People Leadership - Lead high performing cross functional teams without relying on direct management chain of command. - Build a culture of mechanisms by modeling ownership, dive deep rigor, bias for action, and insistence on the highest standards. Reward repeatable systems over one-time heroics. How your success will be measured GTM Operations KPIs - Cross functional readiness at launch - Revenue attachment from GTM led initiatives - Post launch execution quality score What you bring to the table - 10 or more years in GTM Operations, Revenue Operations, Strategy or Program Management, or related roles in ad tech, enterprise SaaS, marketplaces, or digital media. - Enterprise grade PMO leadership running multi workstream, cross functional initiatives across regions and product portfolios, designing mechanisms that scale. - Mastery of operating cadences including WBR and QBR design and facilitation, OKR management, executive narrative writing, and decision governance. - Strong data and systems fluency including Salesforce (required) and Anaplan or BI tools such as Power BI or Tableau. Comfort with data quality frameworks and stage exit criteria. - Commercial acumen including experience operationalizing value-based strategy, opportunity sizing, deal frameworks, and program mechanics. - Proven change leadership in complex, matrixed environments with the ability to drive adoption and reduce manual work through process simplification and automation. - Executive presence and communication strength including crisp, action-oriented storytelling and the ability to influence senior leaders and align diverse stakeholders quickly. - A builder mindset with experience in 0 to 1 design, 1 to n scale, and continuous improvement and a bias for mechanisms, not one-off fixes. Bonus points - Experience leading operations in global, multi segment organizations spanning advertiser and agency portfolios. - Background in management consulting or big tech strategy and operations. - Demonstrated success running time bound revenue programs with measurable revenue attachment. The values you will embody - Operate with clarity through one version of the truth, narrative rigor, and crisp decision making. - Raise the bar by insisting on the highest standards in data, process, and execution quality. - Bias for action by shipping mechanisms that create earlier signal and controllable outcomes. - Earn trust by leading with transparency, follow through, and measurable impact. - Think big and scale smart by designing for repeatability across regions, sectors, and product portfolios. #LI-JS1 The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. [LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. [SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more. Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $166,200—$304,700 USD As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive. Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.