Senior Lifecycle Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Canada. The Senior Lifecycle Marketing Manager will shape and execute data-driven marketing strategies that guide users through every stage of their journey, from onboarding and activation to engagement and long-term retention. In this role, you will oversee lifecycle campaigns across a diverse portfolio of digital products, creating personalized experiences that deliver value to users and drive business growth. You will combine customer insights, experimentation, and targeted messaging to optimize communication across channels, including push notifications, in-app messages, banners, and modals. Working cross-functionally with creative, product, and analytics teams, you will take campaigns from strategy through execution and performance measurement. This opportunity is ideal for a proactive marketer who enjoys building scalable lifecycle programs, testing new approaches, and making decisions grounded in data. You will join a remote-first, global environment focused on innovation and the evolving digital economy.