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Clera

Founding GTM Engineer

Berlin · On-site · FullTime · Engineering

€60K – €70K

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About the role

Go-to-MarketCRMB2B SalesSalesforceHubSpotBusiness DevelopmentNegotiationGerman
ABOUT THE ROLE Join an early-stage veterinary healthtech team as its first GTM Engineer, working closely with the founders to build and refine the sales engine. You will help veterinary practices adopt AI-enabled software while shaping the company's sales approach from the ground up. WHAT YOU'LL DO - Manage the full sales cycle, from identifying and qualifying veterinary practice prospects through negotiation and closing. - Develop and test outreach strategies across email, LinkedIn, phone, and events. - Build customer relationships, support retention, identify upsell opportunities, and encourage referrals. - Own CRM pipeline management, data quality, and reporting using tools such as Salesforce, HubSpot, or Pipedrive. - Run structured tests of sales messaging, channels, and target segments, then use the results to improve performance. - Share customer feedback with the product and founding teams and help document repeatable sales processes. - Contribute to recruiting, training, and onboarding future sales team members. WHAT WE'RE LOOKING FOR - At least 2 years of experience in sales, business development, or a GTM role, with direct responsibility for pipeline generation and closing. - Experience executing full-cycle B2B sales, preferably for SaaS or enterprise software, and managing CRM pipelines and reporting. - Fluency in spoken and written German, plus experience with multichannel outreach and customer relationships after the sale. - A track record of building sales processes, running messaging or targeting tests, and turning market feedback into useful product insights. - Experience in an early-stage startup, or selling to healthcare, veterinary, or other regulated professional services customers, is helpful. - Comfort working in a fast-moving environment and collaborating in person with a founding team. COMPENSATION & BENEFITS Salary: €60,000 to €70,000 annually. Visa sponsorship is not available. LOCATION On-site in Berlin, Germany.