Ranch Sales and Marketing Manager

Summary This dynamic hands-on and entrepreneurial position is responsible for delivering sales growth of a premium grass-fed beef business. This position also works very closely with the Ranch Manager to plan and facilitate on-site experiences for ranch guests and VIPs. Duties and Responsibilities - Lead all sales and marketing activities, which may include: - Craft and deploy high-impact social media strategies to increase audience engagement and community growth - Optimize website performance and e-commerce operations to improve user journey and maximize checkout conversion rates - Design multi-channel marketing campaigns to drive sales and brand awareness - Grow and develop strategic partnerships - Develop and monitor performance KPIs to monitor sales growth, and ROI of marketing activities via Google Analytics - Manage and support Ranch events and customer experience - Provide planning, and both on-site and off-site support for customer events - Provide hands-on support during events, including facilities preparation, hospitality, and cleanup - Coordinate or perform tasks associated with events, which may include supply pickup, facilitating guest transportation or other related needs Recommended Qualifications - Experience in digital marketing and strategy, and e-commerce platforms - Experience developing custom events for a broad range of clients, up to and including C-suite personnel and executives - Hands-on ranch or farm experience - Project management skills - Strong communication skills - A self-starter with resourceful thinking, and a willingness to do some manual labor Working Conditions - Ranching Environment with on-site lodging and guest facilities - Local travel as needed for support of ranch operations and hospitality duties – expectation is 20% Responsibility for Safety, Health & Environmental - Individual is expected to perform job duties safely and in compliance with documentation outlined in the Safety, Health & Environmental system. Quality - Individual is expected to perform job duties in compliance with defined management system requirements.