Senior SEO Specialist

About Legend At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive. The Role Legend is hiring a Senior SEO Specialist, reporting directly to our Head of SEO. This isn’t a traditional SEO role focused on optimising pages one by one. You’ll take ownership of SEO performance across key markets and complex initiatives, but you’ll also have the opportunity to zoom out, work with large datasets and help shape how we approach SEO at scale. We’re investing in a more data-led, strategic and AI-enabled way of working, and you’ll play a key role in driving that forward. You’ll identify opportunities to use AI and automation, challenge existing processes and develop scalable solutions that can deliver meaningful impact across the wider SEO team. You’ll have existing roadmaps, best practices and early AI experimentation to build from, but the autonomy to shape longer-term priorities and challenge how things are done. Whether you’re analysing the impact of changes across thousands of URLs, identifying strategic opportunities across markets or developing automated QA workflows, you’ll be expected to connect the dots, influence decisions and drive improvements across our portfolio. We’re looking for an experienced SEO who combines strong analytical thinking with strategic judgement, thrives on solving complex problems and is excited by what AI and automation could unlock. You don’t need to be an AI expert. What matters is that you’re already exploring its potential, can identify where it will add real value and have the confidence to turn ideas into scalable improvements. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.