Affiliate Performance Specialist (CRO)

Revpanda Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. We are looking for a Conversion & Affiliate Performance Specialist to join our team and help maximize the performance of our affiliate websites. The role sits between sales, site management, and analytics, with a strong focus on ensuring that the right brands are listed on the right pages for the right markets, while continuously improving conversion rates. Responsibilities: - Monitor and improve conversion funnels across all geos and brands, especially registration → First Time Deposit (FTD). - Ensure correct casino listings on the right country pages: correct bonuses/promos, licensing, localization, country-specific requirements. - Use tools like Google Search Console (GSC), Ahrefs, internal Aggregator, Voluum to analyse traffic, SEO, conversion, and affiliate performance metrics. - Identify oversold or underperforming geos (countries) and propose redistribution of traffic, portfolio adjustments, or new brand onboarding, with actionable fixes. - Conduct brand audits: evaluate brand/platform performance (conversion, retention, regulatory compliance, payment methods etc.). - Collaborate with Sales, Site Managers, SEO / Content, and Product teams to implement changes, tests, and optimizations. - Design and run A/B tests and multivariate tests on landing pages, flows, offers, creatives to increase conversion. - Continuously monitor performance, prepare reporting dashboards, track KPI trends, and deliver insights and recommendations to increase revenue and reduce waste. - Ensure compliance with geo-specific laws, advertising policies, licensing requirements etc. Requirements: - Industry Knowledge: Experience in iGaming / Casino / Affiliate marketing landscapes, with understanding of tier-1, tier-2, tier-3 geos. - Analytics & Tools: Proficient in Voluum or similar affiliate tracking tools; Google Search Console; Ahrefs (or equivalent SEO tools); good grasp of site analytics (GA4 or similar). - Conversion Optimisation Experience: Experience running A/B tests, multivariate testing; identifying funnel leakages; UX / CRO best practices. - Technical & Product Understanding: Ability to understand different casino platforms (payment methods, KYC, geo restrictions), merchant / brand requirements. - Attention to Detail: Ensuring listings are correct, copy is localized, promotions are accurate, licensing information is displayed, etc. - Communication & Cross-Team Work: Able to convey insights, work with content, design, product, operations, etc. - Data-Driven & Problem Solver: Comfortable diving into data, spotting anomalies, coming up with hypotheses and testing them. What we offer: - Diverse career growth opportunities - Friendly and supportive colleagues - Highly competitive salary and bonuses - Performance-related bonuses - "Refer a friend" bonus - Possibility of successfully managing work-life balance - Advanced benefits package (public holidays, additional days off, etc). - Paid trainings and work-related courses