Social Media Strategist | Mid-Senior | Saily

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MAIN RESPONSIBILITIES - Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months) - Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels - Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel - Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data - Produce weekly UGC content at scale via outsourced creator platforms - Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't) - Plan and oversee social media content calendars and deliverables with design and content teams - Track and analyze content performance and audience engagement; adjust course when goals aren't being met - Align social media goals with relevant teams and leadership CORE REQUIREMENTS - 3+ years of experience in social media strategy/execution for global audiences; B2B experience is a plus - Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature - Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets) - Proven experience with LinkedIn and Reddit; TikTok experience is a strong plus - Experience producing UGC content via outsourced platforms is a plus - Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences - Strong analytical skills; working knowledge of Google Analytics (Google Ads, SEO, Webflow familiarity is a plus) - Digital marketing / agency background is a significant plus — it builds 360° knowledge fast - Strong time management and ownership - Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence - Bold with ideas: not afraid to ask, doubt, try new things, and bring people along - Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early TOOLS YOU WILL USE - LinkedIn, Reddit, TikTok - Meta Business Suite - UGC creator platforms (outsourced content production) - Looker, Google Analytics - Figma, Jira WHAT WE OFFER - Sharpen your edge: training, mentorship, and room to grow — always. - Take the time you need: extra vacation days, sick days, and time off when life calls. - Get premium healthcare: private health insurance in Lithuania and Poland — fully covered. - Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings. - Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us. - Pack your bags for workation: experience our company-wide trip abroad to the fullest. - Work from anywhere: work from wherever keeps you in the zone. - Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift. - Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses. - Join the party: team building and company events people talk about for months. - Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes. We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter. If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].