CRM & Lifecycle Specialist - 6 month contract

Your role at Veezu: The CRM & Lifecycle Specialist will be responsible for creating, building and reporting on the complex automated campaigns via in-app channels as well as email and SMS.   Reporting directly to CRM & Lifecycle Manager, this role helps to accelerate the company growth by improving customer retention and reducing churn. Please note: this is a 6 month contract. Who are Veezu? Veezu is the UK's fastest growing taxi and private hire technology platform operating across hundreds of UK towns and cities. We are a tech-driven on-demand mobility service that supports our hyper-local communities, helping them thrive and so much more! What you’ll do: - Work with stakeholders across the company to prepare, test and launch new automated campaigns via Braze. - Run experiments to constantly optimise and improve campaign performance. - Own and develop key lifecycle campaigns through data-driven insights and feedback loops. - Provide regular reports on the campaign performance, tracking key metrics such as open rates, click-through rates, conversions, and ROI. - Be committed to maintaining our ISO27001 certification and set high standards for Information Security compliance. What you’ll need: - 3-4 years of experience in CRM and marketing automation using Braze. - Confidence and knowledge in building automation logics from scratch to facilitate engagement. - Excellent analytical skills with a focus on performance tracking and data-driven decision-making. - Proactive can-do attitude and the determination to achieve results. Where you’ll be: - This role will be based out of our Cardiff office Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.