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TEGNA India

Senior CRM data and AI engineer

Bengaluru, Karnataka, India · On-site · Technology & Engineering

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About the role

CRMSnowflakeSQLMLOpsData AnalysisUI DesignDatabricksData WarehousingAWSAzureLLMsPrompt EngineeringSalesforceRecruiting
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television, while also maintaining a strong global presence in India with offices in Bangalore and Chennai that support technology, product, and business operations initiatives. Together, we are building a sustainable future for local news. Senior CRM Data & AI Developer Position Overview TEGNA is looking for a Senior CRM Data & AI Developer to join the dynamic engineering team. We are looking for a Senior CRM Data & AI Developer to integrate our CRM platform data with our Snowflake data warehouse. You will analyze and map the migration of CRM data into our Snowflake-based customer data platform and put AI solutions, including agent-based workflows, to work inside our CRM and web applications. As we build AI agents that integrate seamlessly with the CRM, you'll also create the user interfaces that bring them to sales users. You will bridge the functional and data gaps between the CRM platform and our AI and data team, turning business needs into clean, well-governed data and working AI features that sales users can rely on every day. What You’ll Do • Bridge CRM and AI. Act as the CRM platform subject-matter expert for the sales AI and data team, explaining data models, entities, and business processes and turning requirements into technical solutions. • Lead the CRM data migration. Analyze, map, and implement the migration of CRM data into a customer data platform, including data analysis, identity resolution, mapping, and data mastering. • Build CRM UI. Build intuitive CRM user interfaces, custom components, and workflow automation that bring data and AI insights to end users. • Integrate AI solutions. Connect AI models, agents, and services to the CRM and internal web apps through APIs, platform events, and middleware.• Develop agentic workflows. Design, test, and refine prompts and build multi-agent workflows with frameworks such as AutoGen, CrewAI, or similar. • Analyze data. Write complex SQL for data profiling, validation, reconciliation, and analytics across CRM and enterprise data sources. • Operationalize AI. Apply MLOps practices for deployment, versioning, monitoring, and evaluation so AI features stay reliable in production. • Champion data governance. Put data governance standards into practice, including data quality, lineage, access controls, and privacy compliance. What you bring • 5+ years of hands-on CRM development and administration, with deep knowledge of at least one major CRM platform (e.g., Salesforce, Microsoft Dynamics 365), including its data model and business processes. • Experience managing CRM data migrations, including into a customer data platform, with data analysis and mastering. • Hands-on CRM UI development experience, including custom components, scripting, and workflow automation. • Strong SQL skills and experience working with large, complex datasets, ideally in Snowflake. • Experience integrating AI solutions with CRM systems and web applications. • Practical prompt engineering experience with large language models. • Experience with agentic frameworks such as AutoGen, CrewAI, or similar. • Working knowledge of MLOps best practices. • Experience implementing data governance best practices. • Excellent communication skills and the ability to explain technical ideas to both technical and business audiences. • Background in sales, media, marketing analytics, or enterprise data platforms. Preferred Qualification • Relevant CRM, data, or AI platform certifications. • Experience with AI features built into CRM platforms. • Familiarity with other cloud data platforms such as Databricks, AWS, or Azure Why TEGNA At TEGNA, our values guide everything we do. We Demand the Truth by delivering accurate, trusted information. We Work Smarter by finding better ways to solve problems and move quickly. We Do the Right Thing by holding ourselves to the highest standards. And We Win by working together to deliver results. If you’re ready to grow your career in corporate communications and be part of a team that lives these values every day, we’d love to hear from you. EEO Statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state, or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or hiring managers will never request payments, ask for financial account information, or sensitive information such as social security numbers.