Product Marketer

As a Product Marketer, you'll be a vital part of our team, bringing Donna, our proactive AI sales assistant for field sales teams, to market. Field sales still runs on memory and goodwill. Donna changes that, giving reps more time to do what they do best: selling. Expect a wide range of challenges, from shaping our positioning across regions and launching new features to equipping sales with the stories that close deals. You'll combine strong storytelling with a real feel for what matters to our target audience. You'll be the second marketer at Donna, working directly with the Head of Marketing and closely with our founders, product and sales to define how Donna is positioned, launched and loved by field sales teams globally. Along the way, you'll learn from experienced serial entrepreneurs. If you're ready to make a significant impact in a growing team with global ambitions, Donna is the place for you! What you'll be doing - Turn our positioning, roadmap and new features into clear, differentiated messaging and assets tailored to our different personas and regions: pitch decks, one-pagers, website copy, demo scripts and videos. - Own go-to-market launches and campaigns: - Create product-led content on our socials and other digital channels. - Enable our go-to-market teams and partners with the right narrative and tools. - Orchestrate customer and user communication. - Shorten sales cycles by working with sales on the pitches and assets that make a difference in navigating enterprise deals. - Accelerate onboarding and enterprise roll-outs by giving customer success the materials that help users truly adopt Donna. - Follow the market and track competitor moves. Keep competitive analyses up to date and create battle cards and ROI stories together with our product and customer success team. - Co-build Donna's content engine with the Head of Marketing and supporting external resources: case studies, videos, playbooks, event materials and SEO/GEO-optimized web content. - Help create and grow the Donna Champion community, our network of power users: share updates, capture feedback and keep them engaged.