Social Commerce Strategist

About SAMY We weren't built to follow, we were built to lead. Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page Role Mission You're the commercial lead for the client's TikTok Shop, accountable for growing GMV profitably in line with brand strategy. You’ll report to the Social Commerce Director and work closely with the client’s e-commerce and marketing teams. You own the shop strategy (assortment, product pages, pricing, promotions, campaigns, commission and performance) and use data to steer the creator and content strategy. You set the direction of the shop, read the data and decide where the next pound of GMV comes from.