Manager CRM

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​ With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​     Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.   CAMPAIGN OWNERSHIP & PERFORMANCE  - Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring  - Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance  - Run A/B testing across sending, subject lines, content modules, and audience splits AI-POWERED PRODUCTION & TRANSLATION  - Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency  - Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies  - Monitor asset quality, version control, and on-brand delivery across all vehicles ASANA ORCHESTRATION & PROCESS LEADERSHIP  - Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking  - Build and maintain Asana views, templates, and automation to streamline the team's operational workflow AGENCY & ASSET PLANNING  - Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams  - Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline  - Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.  - Follow up with agencies and partners on brief, deadline and quality standards REPORTING & STAKEHOLDER VISIBILITY  - Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles  - Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed  - Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar   ​​​​​​ - Business degree with focus on Marketing & Communication  - Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing  - Strong project / workflow management (Asana or equivalent)  - Affinity with AI-powered tools for copywriting and translation  - Experience in Tourism or Hotel Industry (Operations) is an advantage  - Fluent in English  - Knowledge of common E-Mail Provider Tools    (e.g. Salesforce, MoEngage)  - Being friendly with automations and workflows is a plus  - Analytical skills, knowledge of Google Analytics. Tableau  - Customer-oriented & target group-focused  - Strong communication & organizational skills  Société : Accor France Lieu de travail : Issy les Moulineaux  Statut : Cadre  Type de contrat : CDI  Durée du travail : Contrat Forfait Jours  Date prévisionnelle d'embauche : Novembre 2026 Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo