Marketing Coordinator

Mercy Dental Group is a locally owned family of dental practices serving the greater Madison area. We’re looking for a creative, organized Marketing Coordinator with strong writing skills and an analytical mindset to help grow our practices. Working closely with the Director of Marketing & Business Development, you’ll create content, coordinate campaigns, and use data to understand what’s working and recommend improvements. Key Responsibilities - Write and edit content for social media, websites, emails, patient communications, and promotional materials. - Manage Facebook and Instagram content calendars and coordinate photos, videos, and updates with practice teams. - Track campaign performance, including engagement, website conversions, patient inquiries, and new patient acquisition. - Build clear reports and dashboards, identify trends, and recommend improvements to content, targeting, and spending. - Support SEO, website updates, and marketing campaigns across multiple locations. - Collaborate with practice teams and advertising partners on campaign execution and results. Qualifications - 2+ years of experience in marketing, communications, or a related role. - Strong writing, editing, and interpersonal communication skills. - Experience using marketing analytics to evaluate results and recommend improvements. - Proficiency with Excel or Google Sheets and working knowledge of social media, SEO, and email marketing. - Strong organization, attention to detail, and ability to manage multiple deadlines. Preferred: Hands-on Google Ads experience; familiarity with Google Analytics 4, Google Search Console, or Looker Studio; and healthcare or multi-location marketing experience. Benefits & Rewards Include: 1.) All-Expenses Paid Tropical Vacation After 5 Years with Mercy Dental Group!! - Includes you and a guest - Would be eligible for this benefit every 5 years! (5 years, 10 years, 15 years, etc.) 2.) Paid Time Off 3.) Various Insurances! - Matched 401(k) - Medical - Dental - Vision - Health Savings Account/Flexible Spending Account - Life Insurance - Short-term Disability - Accidental, Cancer, and Hospital coverages Salary: - $50,000/yr - $60,000/yr - Based on experience Schedule: - Monday to Friday - Flexible remote work on Fridays To Apply Submit your resume and two or three writing samples. If available, include a campaign report or a brief example of how you used data to improve marketing results. Samples may be anonymized.